Secondary Healthcare Market

The “secondary healthcare market” becomes increasingly important. Demographical changes and a commonly increased awareness for health within society tend to shift patients demands. Besides conventional treatment many patients require more services (individual benefits) to live healthier, strengthen their individual health awareness and feel confident. Because these additional benefits are usually not necessary patients are charged for them. Today however, many patients are willing to pay for individualized treatment. In order to achieve this individualized treatment, various activities and protagonists in the field are brought together.

In this context health tourism is one of the main priorities. A new concept to support the Health Region Aachen, especially health tourism, gives new impulses for the region throughout an increasing international degree of popularity. More and more patients from all over Europe and beyond are visiting the region Aachen. Therefore it is important to cannel marketing activities for achieving high efficiency which also serves the patients.

The operational field “secondary healthcare market” is being supervised by the AGIT mbH.